Amazing storytelling is a hallmark of the Pulitzer Center, and the underreported stories the Center supports run the gamut — from COVID-19 to climate change and a host of other important issues around the world.
Project pages on the Pulitzer Center’s website help organize the reporting. Each project page contains related stories. All of the Pulitzer Center’s project pages can be found here.
Below are some tips to make Pulitzer project pages even better. Click here to see a well-written example on pulitzercenter.org that can serve as a guide.
Explain what the reporting project is all about: Good, descriptive writing that creates a picture in readers’ minds is always a good idea, but readers also need to know why a story is worth their time. When writing content for a project page, always include at least one paragraph that gives readers a reason for even clicking on the stories on the Center’s website. In journalism slang, it’s called a nut graf, which summarizes the essence of a story. For example:
“In the Coronavirus Child Brides stories, the Associated Press will look at how COVID-19 is leading to a rise in child marriages by families desperate to feed one less mouth. The stories will be set in Sierra Leone, with input from India, Bangladesh and the Middle East.”
Don’t be a spoiler: A good project page is like a good movie trailer. It draws readers in, but doesn’t give everything away.
Make the project title short, but make it say a lot: Many of the titles on the Pulitzer Center’s project pages use a “label headline” format, meaning that the title doesn't have verbs. For example, check out this one; it has just five words: “The Invisible Women of Ethiopia.” While the title is short, it gives a clear summary of the project and draws readers’ attention.
Keep the project page at a reasonable length: Again, think of the project page being like a movie trailer. Have you ever seen a two-hour trailer? Of course not. A trailer for a full-length film is one- to two minutes long, at most. A good length for project pages is 150-250 words.
Let’s continue to give Pulitzer Center-supported reporting the attention stories deserve. The project page is just one way to fulfill that goal.